Before choosing a designer, we recommend you ask questions. The decision shouldn’t be taken lightly, and to save you time, we address some of the most frequently asked questions.

Should you have further questions, or require additional explanation, please don’t hesitate to contact us directly.

1. How much does design cost?
2. What does the cost include?
3. Such and such charges less than you. Can you match them?
4. How long will the project take to complete?
5. Can you start right away?
6. What’s involved in the design process?
7. what I should expect from A professional designer?
8. What exactly do I receive when you send initial ideas?
9. What file types do you provide?
10. Do you create style guides?
11. How much of your project research is based upon client competition?
12. Can you offer help with printing?
13. How do you accept payment?

An obviously important question, but one that can’t be answered without details of your logo design project. Your company is different from every other, so it makes sense to tailor a quote to your individual needs.

My pricing varies depending upon a large number of factors. Take the size of your company as an example. A small- to medium-sized enterprise might expect one or two initial logo ideas before finalizing a design. On the other hand, a large multi-national might require an exhaustive documentation analyzing the competition and exploring a wide range of design variations.

Comparing the design industry to any other is by no means exact, but the, “How much for a logo?” question is kind of like asking an estate agent, “How much for a house?”.

The cost includes a significant amount of my time, which will span over weeks or months, depending on the complexity of the project. For more details about exactly what happens behind the scenes, read my logo design process. You receive full ownership of the completed logo, along with original artwork suitable for use across a wide range of media.

Logo design is not a commodity.

Just as you choose your designer, I also choose my clients, and only work with those who value the service I provide. My satisfied client list is extensive, and you can read some testimonials here.

A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost. The price of copper is universal, and fluctuates daily based on global supply and demand.

At the beginning of each project I will inform you of delivery time frames, such as when to expect the initial ideas, and how long possible revisions may take. As each project is different, I wait until learning about your needs before providing a deadline. Depending upon complexity, logo projects can last from a few weeks in length to upwards of six months.

It’s quite possible, but our schedule changes daily based on our current workload. Please contact us immediately, we will be happy to provide you with a time line for your project. We pay close attention to our current clients, and their ongoing projects. Taking on too much work at once will adversely affect the outcome — something we won’t do.

We have written about the steps involved, and you can read about them on our design process page.

Certainly. The following link will explain 10 things to expect from your designer.

I will normally send you a PDF file. If you prefer a different file format, please ask.

Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) are the main file types provided. Logos will be in vector format, which means they can be scaled to any size necessary without loss of quality. From either of these files, and with the proper software, you will be able to create any other file type necessary (.jpg, .png, .gif, etc.). We are more than happy to help with specific file requests, and will answer questions if you’re in any way unsure.

Providing a style guide is certainly an option, and is dependent upon individual client needs. If you’re in a company where only one person is responsible for using the logo, a style guide is much less important than if you’re part of a 500 person strong organization. Guides are supplied as a PDF file, and can be from a single page in length to upwards of 10 pages. They contain usage instructions, such as color codes, minimum reproduction size, correct page positioning and isolation areas.

Style guides will cost extra.

A great deal. Evaluating the competition is a necessary part of the process, and should be expected from any designer. Even though we research client competitors for every project, some clients choose not to have this stage documented and supplied, thus saving money.

Yes. We have extensive experience dealing with commercial printers, and am more than happy to offer advice about how you can save money. 

With most design projects, a 50% downpayment prior to scheduling the work is required. This is payable by a number of methods: via bank transfer, check, or PayPal. All details are included in your initial invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.

Thank you

Thanks for taking the time to read my answers. Should you have any questions of your own, by all means drop me a message using the contact form below, or, if you haven’t already, why not take a look at our design portfolio?