OVERVIEW

Rejuvenate + Grow—
Rebranding a Chiropractic Practice

When Dr. Tom McGuire came to Grass Creative, his chiropractic practice was in a state of transformation. Not only focusing on chiropractic care alone, it was time to incorporate the doctor’s philosophy of integrated wellness, or ‘Innate Living’, into his fundamental approach to patient care. That meant a new identity for the practice, including a new name, logo, and website. So that each visitor, whether to the office or to the website, experienced a similar encounter, the site needed to operate functionally, not only as a source of information, but a truly interactive tool, providing patients with an opportunity for ongoing engagement with the practice.

CLIENT
Innate Living Center

SERVICES
Identity Design
Naming
Website Design
Copywriting
Collateral Design