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OVERVIEW

Located in the heart of Belmar’s downtown, Brandl restaurant is known for its innovative American cuisine.  Chef–Owner Chris Brandl came to Grass  to bring his overall brand image  up to par with his fare and to compete in today's culinary-obsessed market. This was no small order.

CHALLENGE

Clarify the Brandl experience, from  the kitchen out; helping  to develop the restaurant's brand. From menu design and food photography, to social media and advertising, we wanted to ensure that it is a delicious experience form beginning to end; turning casual customers  into loyal diners.

 

RESULTS

120% Sale increase within 12 month period

187% increase of gift card sales

 

SCOPE OF SERVICES

Brand Strategy
Collateral Design
Social Media
Advertising
Food Photography
Website Design

 
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Housed in a historic building downtown, the warm atmosphere is dramatically accentuated by it's most notable feature,  giant lanterns hanging from the ceiling. These massive lanterns were rescued after Hurricane Sandy destroyed Belmar's boardwalk and found a new home at Brandl.

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I’ve worked with Krista Sperber, and her team at Grass Creative on a variety of projects for my Brandl Restaurant Group. I am always so impressed with the results, I’m now working with Grass Creative exclusively. The creativity and the professionalism give me Madison Avenue results with a Main Street relationship. They exceed any agency I have ever worked with. They’re not just my agency, they are true partners in my success.
— CHRIS BRANDL OWNER AND CHEF / BRANDL RESTAURANT GROUP
 
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