Creating a Crossfit Community Beyond the “Box”
Crossfit By The Sea had already been in business for some time before realizing that their website was in need of some serious strategic TLC. Posting rates and schedules was just not cutting it when it came to engaging enthusiasts of the crossfit movement.
Grass Creative started with original photography to capture the essence of the gym and the equipment, as well as the coaches and members, which essentially make up the Crossfit community. The website was then designed to showcase the facility, the specific purpose-driven routines, and the array of specialized equipment. Content focused on the personal connection with CFBTS’s expert trainers, and highlighted the inclusive atmosphere, both in and out of the gym.
After establishing a blog where both instructors and members can share their successes and challenges, and implementing a tactical SEO strategy, the site became a truly interactive experience for the CFBTS community.
Crossfit By The Sea
Search Engine Optimization