grass-creative-branding-identity-graphic-design-art-direction-non-profit-logo-design-rebrand-NJOP.jpg
 
grass-creative-branding-identity-graphic-design-art-direction-non-profit-photography-NJOP.jpg

Superstorm Sandy struck the Jersey Shore on October 29, 2012. Two years later, 90% of residents in the state’s rebuilding program were still displaced. Their frustration sparked an action that will forever be known as “Sit Down & Shut Up,” after Governor Chris Christie’s response to the protesters.

“Stand Up & Speak Out” became their warcry.

grass-creative-branding-identity-graphic-design-art-direction-nonprofit-activism-merchandise-NJOP.jpg
grass-creative-branding-identity-graphic-design-art-direction-non-profit--merchandise-NJOP.jpg
grass-creative-branding-identity-graphic-design-art-direction-nonprofit-postcards-NJOP.jpg
 

After a year of door-to-door canvasing,  NJRP, the sister organization of NJOP, released a report detailing the state of affairs. On the fifth anniversary of Superstorm Sandy, the report was the only of it’s kind. It captured the attention of media and elected officials alike.

 
grass-creative-branding-identity-graphic-design-art-direction-nonprofit-casestudy2-NJOP.jpg
grass-creative-branding-identity-art-direction-nonprofit-report-NJOP.jpg
grass-creative-branding-identity-art-direction-non-profit-report-design-NJOP.jpg
grass-creative-branding-identity-art-direction-nonprofit-report-design-NJOP.jpg
 
With Grass as a partner and fellow traveler, we were able to build a community-based organization from the ground up with a clear identity that reflects the values of our members and community. They are creative, fun, reliable, and effective. Grass Principal Krista Sperber and her family deeply and personally understood the Sandy recovery issues that we first started working on and never failed to go above and beyond on the work we did together. It’s inspiring to see how they endeavor to bring good design and powerful communications tools to bear for the benefit of New Jerseyans.
— AMANDA DEVECKA-RINEAR DIRECTOR / NEW JERSEY ORGANIZING PROJECT
 
grass-creative-branding-identity-responsive-website-design-art-direction-non-profit-NJOP.jpg