Amplifying Activism with Strong Design
The New Jersey Organizing Project is a regional network of people engaged in community-based activism for the residents of South Jersey and the Jersey Shore, whose goal is to bring about a full and fair outcome for those affected by 2012’s Super Storm Sandy. Grass Creative’s Krista Sperber is a member, and believes in supporting the local community.
The group needed to establish its identity in order to create a state-wide presence, as well as to gain traction and increase membership. The logo was redesigned to provide a more substantive impression of the organization, as well as a stronger association to New Jersey. In addition, the website was designed and launched with the purpose of informing and connecting site visitors, and to rally those interested in getting involved.
Additional collateral for the group’s initiatives reflects the significant influence the movement is taking on, and serves to provide critical visibility, which non profits like NJOP rely on to communicate their message.
New Jersey Organizing Project
Superstorm Sandy struck the Jersey Shore on October 29, 2012. Two years later, 90% of residents in the state’s rebuilding program were still displaced. Their frustration sparked an action that will forever be known as “Sit Down & Shut Up,” after Governor Chris Christie’s response to the protesters.
“Stand Up & Speak Out” became their warcry.